Let’s talk about augmented reality but with a little spin, get your face ready and let’s do MAKEUP!
Augmented reality or AR (short version) is an interactive 3D experience that combines the real world in real time with computer generated elements. For Innovalti AR it’s a tool that has allowed us to connect with people by immersing them into any experience we want them to be a part of.
“At Innovalti we’ve seen excellent results when it comes to engaging our audience via augmented reality”
AR is proving very popular and successful in the beauty industry, why? because it offers a unique and personalized experience for the consumer, but most important of all is that it provides whoever is trying it on, confidence, which builds a trust in the product because they get to test it and see what suits them better, convincing them to buy it.
“Makeup is far from cheap and consumers need to make sure that their investment is worth it and won’t be thrown away by not being suited for them”
Important fact to know, if you’re not a makeup fan, when someone wants to buy makeup, they swatch, this means, they try the product on their arm/hand to see the different colors and textures. Now let’s continue, the catalyst for many brands adopting AR, was none the less than covid, because swatching for health reasons was prohibited. But little did they know it worked fantastic.
L’oreal is a perfect example they have managed to incorporate AR beautifully, you can try almost any product that they have in storage, in any shade you’d like and see how it fits on you. Many brands in the industry have also jumped into this trend like Estée Lauder, MAC Cosmetics, Sephora and much more.
Now you know, two things that may sound completely different from one another like makeup and augmented reality, when put together can create wonders and that’s exactly what we’ve been doing at Innovalti mixing innovation and an immersive user experience to create wonders.
Don’t be afraid to try new things, contact us and let us show you the AR WORLD!